You’ll find it in Songtradr’s core values. “We relentlessly search for diamonds in the rough”. This may sound like a corporate cliché, but every once in a while you truly do find a diamond.
When I first discovered Carter’s music, I was combing through a Songtradr Deal. For those who don’t know, curating a Songtradr deal consists of sifting through hundreds of tracks a day for weeks. I was on the tail end of a ‘tagging bender’ as we like to call it at HQ, my brain reduced to mush when I heard a song that stopped me in my tracks. The lovechild of Alt-J, Gotye, and Portugal. The Man. Dark and brooding but impossibly intoxicating.
There was no picture or artist listed, which means it could have been easily scanned over as an unfinished track. If I didn’t have my Nespresso Intensio that morning would I have had the energy to chase down the mystery man behind this song? I don’t know. But this song was so special, I had to find out who made it.
A couple emails later, we had a gorgeous track photo uploaded and a thoroughly tagged song which always makes our team very excited.
A couple months later
Kyle Warner, Songtradr
Published 19 July, 2018